Jody Raynsford is a direct response copywriter and founder of a marketing agency with clients in the UK and US.

He is an expert in sales copy, email marketing and creating powerful customer journeys that double or triple profits for the companies he works with. His sales copy has been responsible for a number of $1 million plus product launches.

His agency, Hello Genius, helps founders and entrepreneurs of disruptive business and challenger brands communicate their mission, purpose and values to build strong relationships with their ideal customers so they stand out and make a bigger impact in their market.

Jody is author of The Engagement Formula, a book designed to help business owners and entrepreneurs speak to their audience more effectively and authentically. He is also a speaker and co-founder of a cult running community and podcast.